EFF: Do Not Track Implementation Guide Launched
Do Not Track Implementation Guide Launched Today we are releasing the implementation guide for EFF’s Do Not Track (DNT) policy . For years users have been able to set a Do Not Track signal in their browser, but there has been little guidance for websites as to how to honor that request. EFF’s DNT policy sets out a meaningful response for servers to follow, and this guide provides details about how to apply it in practice. At its core, DNT protects user privacy by excluding the use of unique identifiers for cross-site tracking, and by limiting the retention period of log data to ten days. This short retention period gives sites the time they need for debugging and security purposes, and to generate aggregate statistical data. From this baseline, the policy then allows exceptions when the user’s interactions with the site—e.g., to post comments, make a purchase, or click on an ad—necessitates collecting more informati...
