How Data is Transforming Workplace Strategy in Asia
Written by Andrew Carmichael, Director, Client Services, Project & Development Services, APAC, Cushman & Wakefield. Businesses around the world today have their attention focused on two main battlefields. The war for customers and the war for talent . And the ammunition that is being used in both of those wars is data. Just as data is being used like never before to understand, engage, and sell to customers, so too is data being used by institutions to transform workplace strategy. With businesses today increasingly multi-national and multi-located, data is empowering them to achieve consistency in their businesses, in their vendor partners, and in their facilities management. But beyond efficiency, it is also redefining employee engagement, as well as creating new, holistic employee experiences. In this article we’re going to take a look at the origins of workplace strategy, and how data has transformed the workplace strategy conversation from efficiency, to engagement, to...