4 Reasons Cloud-Service and Colocation Providers are Switching to Renewable Energy
The boom in corporate renewable energy purchasing has impacted every industry, but nowhere is leadership stronger than in the information technology sector. The largest and most innovative corporate purchasers inhabit this space, ranging from software (Microsoft, Salesforce, and Facebook) to hardware (Intel, Samsung, and Apple) to cloud-service and colocation providers (Amazon Web Services, Switch, and iomart ). What’s driving this revolution and why should other cloud-service and colocation providers take notice? 1) Falling Price through Technology Improvement and Scale One of the biggest motivations behind corporate renewable energy demand is cost. In the past decade, the price of renewables like wind and solar have fallen dramatically, bolstered by subsidization, but also due to the levelized cost of these technologies. Unlike coal, oil, and natural gas—which depend on extraction—renewable energy generation gets cheaper over time as technology improves and scales. Falling cost...