Alliance Life Cycle Framework – part 1
In my earlier blog, I wrote about the elements needed for building a successful strategic alliance. In this first part in a series of blog, I shall share insights into the alliance life cycle framework, through various stages. Stage 1 – Alliance Strategy Strategic Alliances always starts with strategy. An organization should be absolutely clear with its objectives, before it embarks on the alliance route. It should have considered the other probable options of build and buy before it chooses to partner. Alliances must be aligned with corporate and business strategies. Start formulating the alliance strategy with the 4 C’s – company, customers, competitors and collaborators. You may start by asking, why does my company need an alliance and how will it change the company’s position in the market; how and which customers I can serve better through this alliance; how I may have an edge over my competition through this alliance and how they will react; and finally, which are the collabora...