Countries With Zero Rating Have More Expensive Wireless Broadband Than Countries Without It When an ISP decides to exempt certain applications or services from cutting into a user’s data cap, that’s zero rating. And the evidence is in that it conclusively makes broadband more expensive. A comprehensive multi-year study by the non-profit Epicenter.works , comparing the 30 member countries of the European Union (EU) on net neutrality enforcement, has found that zero rating business practices by wireless carriers have increased the cost of wireless data compared to countries without zero rating. This directly contradicts all of the assertions by major wireless carriers that their zero rating practices are “free data” for consumers. Based on the evidence, zero rating not only serves as a means to enhance ISPs’ power over the Internet, but it’s also how they charge consumers more money for wireless service. Zero rating was originally going to be banned by the FCC under the Gene...