Digitization helps Machine Builder reinvent their “business model” to bring sustainable energy to the world.
Entrade AG CEO Julien Uhlig had a vision. In 2009, he analyzed his marketplace of energy consumers and recognized a critical need. There were locations across the globe without access to off-grid power sources that could supply cheap and reliable power in a highly sustainable way. His company, a European-based OEM specializing in machine building, initially thought they would pursue a traditional role of building their state-of-the-art micro power generation plants and then drive profits by selling the machines to customers in need. Then digitization happened and changed everything. The challenge that Entrade AG was facing involved how to deliver a solution to energy-eager customers without having to hire hundreds of people to manage the micro power generation machines across the globe. Uhlig and his company needed a flexible approach where his machines could be operated remotely in a safe manner. Entrade AG also required a partner with a global presence that possessed a ...