We cannot keep doing things the same way: we must move from linear to a circular economic model . Or what is the same, stop with the “take, make, consume and thrown away” and start a zero-waste process. “The world is running out of energy resources”; we hear that speech almost every day, and the most concerning part is that it’s true. The World Business for Sustainable Development predicts that the total demand for resources will reach 130 billion tons by 2050 from the 50 billion tons level in 2014. Over the last years, an Environment Action Program (EAP) has been launched by the European Union, as part of its environmental policy. The current step named “ Living well, within the limits of our planet ”, approved in November 2013, covers the period up to 2020 and has a special focus on turning waste into a resource, with the aim of guiding consumers to re-use and recycling. Services as an important part of circularity What is clear is that moving towards a circular economic model re...