EFF: Safari in Arms Race Against Trackers – Criteo Feels the Heat
Safari in Arms Race Against Trackers – Criteo Feels the Heat Criteo is an ad company. You may not have heard of them, but they do retargeting, the type of ads that pursue users across the web, beseeching them to purchase a product they once viewed or have already bought. To identify users across websites, Criteo relies on cross-site tracking using cookies and other methods to follow users as they browse. This has led them to try and circumvent the privacy features in Apple’s Safari browser which protects its users from such tracking. Despite this apparently antagonistic attitude towards user privacy, Criteo has also been whitelisted by the Acceptable Ads initiative . This means that their ads are unblocked by popular adblockers such as Adblock and Adblock Plus. Criteo pays Eyeo , the operator of Acceptable Ads, for this whitelisting but must comply with their format requirements. But this also means they can track any user of these adblockers who has not disabled Acceptable A...