3 Myths About Sustainability and Business
Before us lies a great opportunity — for the economy, for the health of our cities and businesses, and much more. While the innovations of the Industrial Revolution introduced many of the practices that we now know contribute to climate change, the innovations of the digital revolution are delivering the solutions needed to create a more sustainable world. Dependence on finite resources created the problem; digitization and data are providing the answer. We are truly living in a world of data . The digital revolution helps answering several of the major sustainability challenges, dispelling some of the lingering myths regarding sustainability and business growth. Myth #1: Business growth must come at an environmental cost. Economic growth can be decoupled from environmental impact. This requires the adoption of business models based on a circular economy , which goes beyond the traditional 3 R’s (reduce, recycle, reuse) to embrace a 5 R approach: repair, reuse, refurbish, remanufa...