AC/DC: Is the digital transformation music to the ears of the steel industry?
Over the past year I have visited numerous steel plants across the US and Canada and I always return with the same question: why does a region like North America, whilst so advanced in many different kinds of technology, still appear to be lagging in the Digital Transformation as it relates to crane automation in the steel industry? Part of the answer may lie in a story about how one of the most famous rock groups of all time, AC/DC, got their name. Before they were known as AC/DC, lead guitarist Angus Young would have his sister Margaret, who was a talented seamstress, make his famous “school boy” outfits that he wore on-stage. One day he noticed “AC/DC” written on the side of her sewing machine and he thought the name perfectly matched their high voltage style of music and, as they say, the rest is history. Back to the steel industry… When it came to choosing AC or DC for powering their factories, the steel industry in North America essentially made DC their de facto standard...