A Privacy-Focused Facebook? We’ll Believe It When We See It. In his latest announcement , Facebook CEO Mark Zuckerberg embraces privacy and security fundamentals like end-to-end encrypted messaging. But announcing a plan is one thing. Implementing it is entirely another. And for those reading between the lines of Zuckerberg’s pivot-to-privacy manifesto, it’s clear that this isn’t just about privacy. It’s also about competition. The Proof is in the Pudding At the core of Zuckerberg’s announcement is Facebook’s plan to merge its three messaging platforms: Facebook’s Messenger, Instagram’s Direct, and WhatsApp. The announcement promises security and privacy features across the board, including end-to-end encryption , ephemerality , reduced data retention, and a commitment to not store data in countries with poor human rights records. This would mean that your messages on any of these platforms would be unreadable to anyone but you and your recipients; could be set to disappear a...